Mission & Vision
Think Different. Think Capricornio Coffees.
Specialty Relationships Brazil!
Coffee with Passion or Not at All
Capricornio Coffees commercializes amazing coffees from beautiful estates and ‘terroirs’ which are members of the Four Seasons Project, aiming at building long-term relations and transferring more money to producers by believing that partnerships have to be sustainable and always offer a win-win situation in order to last. The project encompasses coffees from 6 different regions: (1) Norte Pioneiro, (2) Norte Novo in Paraná State, and (3) Sorocabana, (4) Garça and Marília, (5) Circuito das Águas Paulistas and (6) Alta Mogiana, in São Paulo State.
The company commercializes amazing coffees from beautiful estates and ‘terroirs’ which are members of the Four Seasons Project, aiming at building long-term relations and transferring more money to producers by believing that partnerships have to be sustainable and always offer a win-win situation in order to last.
In Brazil, with office in Piraju, the company is the only one with an extensive range of different coffees from 6 different producing regions.
Be recognized as a company that promotes the relationship coffees value chain, through a sustainable an innovative business model to overcome our partners, clients and shareholders expectations.
Promote the sustainable development of a new coffee origin located in the Brazilian Tropic of Capricorn zone by establishing long term specialty relationships between all the coffee chain.
Who is who
History of Piraju city
Our experience shows that if we serve our clients well, our own success will follow.
OUR ASSETS ARE OUR CLIENTS, PEOPLE, SHAREHOLDERS AND OUR REPUTATION.
If any of these is ever diminished, the last is the most difficult to restore. We are dedicated to complying fully with the letter and spirit of the laws, rules and ethical principles that govern us. Success in coffee depends upon unswerving adherence to this standard.
OUR GOAL IS TO PROVIDE AMAZING SPECIALTY COFFEES TO CLIENTS ALL OVER THE WORLD
This is critical to achieving superior returns, building our relationships, and attracting and keeping the best clientes and people.
WE TAKE GREAT PRIDE IN THE PROFESSIONAL QUALITY OF OUR WORK IN COFFEE.
We have an uncompromising determination to achieve excellence in coffee and in everything we do.
WE STRESS CREATIVITY AND IMAGINATION IN EVERYTHING WE DO.
While recognizing that the old way may still be the best way, and coffee is driven a lot this way, we constantly strive to find amazing coffees, working as a coffee solution provider.
WE MAKE AN UNUSUAL EFFORT TO IDENTIFY AND RECRUIT THE VERY BEST PERSON FOR EVERY JOB.
Coffee is relationship. We select our people one by one. We like people who like people. In the coffee business, we know that without the best people, we cannot be the best specialty coffee solution provider.
WE STRESS TEAMWORK IN EVERYTHING WE DO.
While individual creativity is always encouraged, we have found that team effort often produces the best results.
WE CONSTANTLY STRIVE TO ANTICIPATE THE RAPIDLY CHANGING NEEDS IN THE COFFEE MARKET AND OUR CLIENTS AND TO DEVELOP NEW SERVICES TO MEET THOSE NEEDS.
We know that the world of coffee will not stand still. This is what excites us!
INTEGRITY AND HONESTY ARE AT THE HEART OF OUR BUSINESS.
We expect our people to maintain high ethical standards in everything they do, both in their work for Capricornio Coffees and in their personal lives.
Tropic of Capricorn
Latitude approximately 23°27ºS of the terrestrial Equator, corresponding to the southernmost declination of the Sun’s ecliptic to the celestial equator.
Capricorn symbol was chosen because our coffees are produced in an area that is divided by the Tropic of Capricorn. This symbol is also based on the Sumerians' primordial god of wisdom and Waters - Enki. The mountain goat head depicts ambition, resolute, intelligence and curiosity. We have to be curious and always look for amazing coffees.
Capricornio Coffees export only micro and nanolots, specialty coffees and estate coffees. A line of products under the names "Estates", "Microlot", "Boutique", "Exclusive", "Varietal" and "Signature" are exported to several countries. Amazing coffees were lost in the past in these two regions because they were blended, losing their traceability and sold in the domestic market. We select these pearls, prepared by our Four Seasons Project Members, and export to the world.
Specialty Relationships Brazil
Capricornio Coffees is the exporting partner of hundreds of farms in the region, always with the purpose of spreading the news about specialty coffees, sharing knowledge and also learning from farmers. Our intention is to create long lasting relationships with local producers, help them to select their specialty coffees, adding value and get paid a better price for all their hard work.
CAPRICORNIO AND BUSINESS
The Capricorn personality is geared towards that of leadership and achievement. Capricorns always want to be the best they can be. Capricorns have excellent sense of time and manage it very well, they are excellent organizers. Capricorns are very creative, incorporated into their time management skills and their ideas for executing a plan. Capricorns make good, wise investments because they look at the long term and what will be the most beneficial down the road.
CAPRICORN AND FRIENDSHIP
Capricorns are strong friends, they will always be there to help, they are very sympathetic, caring and helpful to a friend in need.
CAPRICORN AND TEMPERAMENT
Capricorns live by self-discipline and responsibility. They evaluate everything and they don't take daring chances.
CAPRICORN IN A NUTSHELL
Capricorns are extremely patient and will wait a long time for something they want, when the opportunity arises, they will plan their steps carefully to others. Capricorns have a very active mind and strong power of concentration.
CAPRICORN STRENGTH KEYWORDS
Pirajú - São Paulo
Rua 7 de Setembro, 500
Phone: +55 14 3351 7518