Luiz Saldanha, presenting at This Side Up's at the Impact HUB in Amsterdam.
Luiz Saldanha, one of our directors, presenting at This Side Up's first Producer Crossover on June 20th, 2018 at the Impact HUB in Amsterdam.
This year marks This Side Up’s 5th birthday. In these five years, they have seen individual pockets of grower-roaster innovation flourish in every country they work in, from inventive processing designs and new product ideas to novel ways of connecting worlds and utilising social media. Gradually, it became clear that it falls naturally upon This Side Up to connect these individual hotspots so everyone can benefit from them.
So on June 20th, for the first time ever, all their producer friends from Rwanda, Colombia, Nicaragua, Brazil, Thailand, Tanzania, Indonesia, Peru, Ethiopia, Myanmar and Congo will meet each other, and the roasters who roast their coffee.
And what better occasion than Europe’s most important specialty coffee expo, the World of Coffee, which this year takes place the days after in Amsterdam (June 21-23), This Side Up’s hometown. We were so happy to have been invited. / Luiz Saldanha, um de nossos diretores, falando sobre quebre de paradigmas e adaptação aos diferentes mercados para os parceiros da This Side Up, da Holanda.#specialtycoffee #specialtyrelationships #coffeequality #directrade